Etsy Alternative: Finnalby
The Showdown of Handmade Marketplaces
Etsy vs Finnalby
When it comes to selling handmade, vintage, and artisan products online, two names pop up in conversation: Etsy and Finnalby. While both marketplaces are geared towards similar target markets, they each have their unique features and benefits that set them apart. Let's break down the key differences and similarities between Etsy and Finnalby to help artisans and buyers make the right choice for their needs.
Etsy
Etsy is a long-standing giant in the handmade and vintage marketplace. It provides a platform for individual sellers to showcase their unique, often handcrafted items to a global audience. The website has been active since 2005, and its longevity speaks volumes about its success and reliability.
Finnalby
Finnalby is the new kid on the block so to speak. But I would not discount that one bit.
Finnalby is a multifaceted platform where wholesalers sell to resellers, and retailers sell to buyers all in one account. Its uniqueness lies in its ability to adapt and its versatility—There is not another online space that does this currently on the internet. (Is that even possible in this day and age?) Yes it is, Finnalby is reconstructing a new era of ecommerce. If you want to simplify and keep your business simplified and under one roof, this is your platform. Time-saving is one of the key factors of success with Finnalby. Manage everything together. For instance, if you buy wholesale products on Finnalby, you can, then convert it right over to your Retail market on Finnalby and sell those products in just a few clicks to buyers. You can even open up your stand-alone website on Finnalby called Weavly, ( which they are rolling out shortly, which is similar to Pattern. More and more facets to their platform are being rolled out daily. Finnalby is also notable for its commitment to electronic communication and online community-building, with a focus on helping sellers succeed through SEO optimization and a range of educational resources, with sellers being able to sell online classes and tutorials right from the site. Finnably's unique edge lies in its commitment to its offerings outside of just the normal sales of products like Etsy. Finnalby focuses on a vast SEO optimization strategy and other educational resources for their sellers, which provides a holistic ecosystem for business growth.
Key Differences
Product Types
Etsy: Primarily focused on handmade, vintage, and craft supplies.
Finnalby: Offers a broader range, from Strictly Handmade and Fine Art to wholesale and retail items.
Vetting Process for handmade products
Etsy: Open to all sellers but has guidelines to maintain the quality of listings.
Finnalby: Employs a rigorous, human-driven vetting process to ensure that only genuinely handmade products are listed in their 'Strictly Handmade' and 'Fine Art' sections.
Educational Content
Etsy: Provides various resources for sellers but lacks a structured educational platform for them.
Finnalby: Goes beyond selling products by allowing artisans to offer online classes and tutorials, thus expanding income streams.
Seller Tools
Etsy: Offers analytics and promotional tools for sellers but generally lacks advanced SEO features.
Finnalby: Uses technology to aid in SEO optimization, along with a comprehensive analytics dashboard. Finnalby also does Blogs on their sellers behalf and postings and has different offerings such as Online Classes, and Online Tutorials that can be sold.
Focus on Community
Etsy: Has a strong community of crafters but lacks a diverse range of sellers (mostly handmade and vintage).
Finnalby: Aims to build an online community of diverse sellers, including handmade, retail, and wholesale.
Key Similarities
User-Friendly Experience
Both Etsy and Finnalby have user-friendly interfaces, making it easy for both buyers and sellers to navigate the platform.
Seller Support
Both marketplaces offer various forms of seller support, from how-to guides to customer service.
Pricing Comparison
Etsy 6.5% Commission $.20 USD Listing Fees
Finnalby 5.5% Commission- No Listing Fees
Thoughts All in All
Choosing between Etsy and Finnalby comes down to what you're looking for as a seller or buyer. If you're focused solely on handmade or vintage items, Etsy's long-standing reputation and user base is a good option. However, if you're looking for a more versatile platform that offers educational resources, a community of diverse sellers, and advanced SEO features, Finnalby could be the right fit for you. Or maybe both sales channels might be the optimum choice.